Spin & Win, The Broadway, Bradford

In celebration of The Broadway Mall’s 1st Birthday, Atomic Bee was commissioned to run a 2-day ‘Spin & Win’ themed spend promotion.

Shoppers with receipts totalling £20+ were invited to take  a spin of the 6ft Prize Wheel, winning a guaranteed prize including Free Parking, Party/Goodie Bag, Birthday Cupcake or a ‘Top Prize’ of items donated by the retailers.

Supported by a DJ & Compere, ‘Spin & Win’ was a highly visual activity and held the crowds captivated for the entire event, with over 430 participants across two days, and representing £13,000+ spend (especially with the retailers located close to the event). Shoppers enjoyed the promotion so much, they even returned the following day for repeat purchases.

As one of our favourite promotions, the Prize Wheel always draws a crowd and has been tailored to fit many occasions including Christmas, Easter, Charity Giving.