Shop & Sip, King’s Mall, Hammersmith

In conjunction with boutique distillers Sipsmith, King’s Mall in Hammersmith invited Atomic Bee to coordinate a spend promotion, giving out free gin & tonics (or mocktails) to shoppers spending over £25 in centre.

With the installation of a bar, large branded backboard and ‘summer garden’ (featuring picket fencing, faux grass, deckchairs and an acoustic guitarist) the scene was set, and overall the event encouraged £36,000+ of spend over the two weeks, with approx. 1400 drink recipients.

Through partnership with Sipsmith, the campaign was able to be promoted through their social networks and introduced the centre to a new demographic of shoppers, encouraging new and dynamic footfall from the local region.